御姐
探索“文旅+”的无限可能_我的网站
一 | 如何推进文旅深度融合，省政协围绕“大力培育文旅消费新业态新模式新场景”开展专题调研水雾掠过耳畔，脚下“石板路”微微起伏，马车声由远及近，弓弦破空的声响忽从前方传来——在杭州西溪湿地蔡志忠美术馆，戴上VR设备，仿佛一步踏入北宋江湖。再看八九十公里外的安吉黄杜村，白茶原野集面向连绵茶垄铺开，坐下喝喝茶、听听故事，几小时悄然而过。近年来，数字IP主题展、沉浸式演艺、乡村咖啡馆等文旅新业态在城乡快速扩张，一夜爆红的项目竞相涌现。然而，流量退去后的“反转”也逐渐显现：有的乡村民宿从一房难求到无人问津，有的标杆项目急剧收缩或关停，有的仿古街区开业即巅峰。
China and India held the 25th round of talks between the two countries' special representatives on the boundary question in Beijing on Tuesday, during which the two sides had comprehensive, in-depth, friendly and candid communication on the China-India boundary question and bilateral relations, according to the Xinhua News Agency.
The two sides are orderly implementing the consensus reached at the Special Representatives' meetings. Institutional exchanges and cooperation between the two countries are resuming, with both sides committed to maintaining peace and tranquility in border areas, Wang Yi, a member of the Political Bureau of the Communist Party of China Central Committee, director of the Office of the Central Commission for Foreign Affairs and China's Special Representative on the Boundary Question between China and India, said at the meeting, Xinhua said.
The two sides should learn from history, place the boundary question in its proper position within bilateral relations, and continue moving forward without stagnation, regression or deviation from the right course. They should build a positive narrative on China-India border affairs, making dialogue, peace, consultation and cooperation the mainstream, and inject positive factors into the healthy and stable development of bilateral relations, Wang noted, per Xinhua.
Also on Tuesday, Chinese Vice President Han Zheng met with Ajit Doval, India's National Security Advisor and Special Representative on the China-India boundary question, in Beijing.
China and India should view and handle bilateral relations from a strategic and long-term perspective, and work together to implement the important consensus reached by their leaders, Han said, per Xinhua.
The two sides should enhance strategic mutual trust, tap the potential for cooperation, maintain close multilateral coordination, properly manage differences, and promote the sustained and stable development of China-India relations, he said.
As the world's two most populous and fastest-growing major economies, India and China have a historic opportunity for cooperation, Doval said, adding that India stands ready to work with China to deepen mutually beneficial cooperation, properly address the boundary question and make new progress in bilateral relations.
The role of talks between the special representatives on the boundary question has expanded beyond boundary negotiations. While initially focused on resolving the boundary issue, the mechanism has evolved into an important platform for the two sides to exchange views on bilateral relations as well as major international and regional issues, helping enhance communication and strategic mutual trust, Qian Feng, director of the Research Department at Tsinghua University's National Strategy Institute, told the Global Times.
Qian said China-India relations have been improving since the meeting between leaders of the two countries at the BRICS Summit in Kazan, Russia, in 2024.
During the talks, Wang also said China is ready to work with India to approach bilateral relations from a strategic and long-term perspective, strengthen communication, enhance mutual understanding, resolve differences and overcome obstacles, so as to be good neighbors and friends, and partners that help each other succeed, and achieve "the dragon and elephant dancing together."
Resolving differences
India's Economic Times said the talks also come at a time when differences over the border issue continue to figure prominently in India-China bilateral ties.
While success eluded it in resolving the boundary dispute, officials on both sides regard the structured mechanism as a useful tool in addressing the recurring tensions between the two countries on various fronts, according to the Indian media.
The boundary question between China and India is a complex historical issue that is difficult to resolve through just a few rounds of talks, Qian admitted.
As long as mechanisms such as the talks between the special representatives continue to function, it shows that both sides are willing to manage and resolve differences through consultation, Qian noted.
During the latest round of talks on boundary question, Doval noted that under the guidance of the leaders of the two countries, China-India relations have returned to the right track, peace and tranquility have been generally maintained in the border areas, and exchanges and cooperation in various fields have steadily advanced, according to Xinhua.
India is ready to further strengthen strategic communication with China, expand mutually beneficial cooperation, deepen multilateral coordination, effectively manage the border areas, explore solutions to the boundary question, and promote the accelerated improvement and development of China-India relations, the Indian official said, Xinhua reported.
On Tuesday, the two sides also held in-depth discussions on advancing boundary delimitation negotiations, strengthening border management and control, and promoting cross-border cooperation. They reaffirmed that, in accordance with the political guiding principles agreed upon in 2005 and in a spirit of mutual respect and understanding, they will utilize the special representatives' meeting mechanism to seek a fair, reasonable and mutually acceptable package solution to the boundary question, according to Xinhua.
The two sides will continue to properly handle the boundary question through dialogue and consultation and jointly safeguard peace and tranquility in the border areas. They agreed that 26th round of talks between the two countries' special representatives on the boundary question will be held in India in 2027, Xinhua said.
The priority regarding the China-India boundary question for the next stage should be to ensure peace and stability in the border areas. The two sides should continue to make use of existing communication mechanisms and create a more favorable atmosphere for resolving the boundary question through consultation by maintaining stability along the border, Qian noted.
。文旅消费的生命周期正在被重新审视，为何有的项目昙花一现，有的却能持续生长？这些问题，也是浙江文旅深度融合发展必须直面的课题。今年以来，省政协围绕“大力培育文旅消费新业态新模式新场景”成立课题组，组织政协委员、专家等赴杭州、舟山、丽水等地开展调研，走访宣传、文旅等部门以及相关企业，召开民生协商会，多方探讨解题思路。他们发现，这是一场从产业格局到消费力量、从实践路径到制度体系的深刻变革。当产业格局之变、消费力量之变、实践路径之变交织在一起，也共同指向一个关键命题：文旅消费，如何从“流量狂欢”走向“价值深耕”？产业格局之变——“爆红”之后，拿什么“长红”“过去‘我想去一个地方，所以搜攻略’，现在是‘刷到一个打动我的内容，所以决定出发’。
二 | ”调研中，一位文旅从业者的话，道出了文旅消费范式的转变。
三 | 协商会上，省文化馆副馆长周平提到西子廊桥盲盒音乐会，引发热议。没有预告，不设门票，路过就是观众，抬头就是舞台。自两年前首次亮相至今，这场音乐会热度持续攀升，主流媒体关注和网友自发传播双向奔赴，全网累计传播量破百亿，还间接拉动所在商圈今年“五一”、端午时段销售额大幅增长。“当下，新型文旅消费呈现出动机情绪化、供给非标化、客群圈层化、形态跨界化趋向，更加注重体验、特色、分众、融合。”省政协文化文史和学习委员会主任钟关华认为，因消费逻辑的改变，产业格局也应在内容创新、运营能力、制度供给、人才培育等方面实现系统性重构。今年5月，《浙江省“十五五”旅游业发展规划》正式发布，提出着力打造文旅爆款产品、以文化基因激活旅游发展、加快发展智慧旅游等一系列举措，着力提升全省旅游业综合实力与核心竞争力。
四 | 调研中，课题组发现，文旅项目“爆红”的机会前所未有地平等——一个精心设计的场景、一段触动情绪的视频，就可能让偏僻乡村一夜之间涌入数万名游客，但能否“长红”才是真正的考验。对此，他们提出诸多建议。
五 | 比如，推行“进一次门、管多项事”，集成各系统政策资源，鼓励投融资、建管运等模式创新；加快建设统一的文旅垂类大模型，实现对客流分布、消费偏好、收益与舆情实时监测与智能研判；围绕点位运营管理、活动策划等开展精准指导，提升基层骨干专业能力。其中，同质化问题被反复提及。大家认为，新业态产品迭代快、生命周期短，复制成本低、跟进门槛不高，容易引发同质化竞争，经营不善极易造成烂尾和资源闲置。省政协委员、宁波市社科院（社科联）院长（主席）傅晓以去年全网出圈的“坐着高铁看中国·诗画江南最浙江”为例，抛出了一个值得深思的问题——高铁沿线串起了那么多街区镇村，能不能一眼认出这是绍兴还是湖州？如果每个古镇都卖着同样的臭豆腐、每个乡村都复制着同样的文艺范，“诗画浙江”就只剩下一个地理概念，丢了“诗画”的文化灵魂。对此，他建议，用好西湖、良渚、大运河等世界遗产及宋韵、上山文化、河姆渡等标识，精心打造“世界遗产线”“滨海风情线”等四季主题产品，同时推动文商体旅农深度联动，围绕高铁线和风景道布局主题酒店、运动驿站、农创空间，真正把交通流量转化为消费增量。
Current article:http://9rc6.yaoyaotoutuanmieshaideizun.buzz/news/20260826_316195.html
Published on:00:00:00